Business Plans

By Susan Mukiri

22nd Aug 2015

Business plans are prepared by many successful entrepreneurs. It is a blue print of what a business wish to achieve in a period and provides information on the profile, its objectives, the strategies applied, the target market, management team and financial information, however the information provided depends on the target audience. Banks, investors and suppliers may require business owners to prepare business plans before advancing loans, investing and supplying goods or services on credit. Preparing a business plan compels a business owner to think more clearly about the present and the future actions.

DIFFERENT SECTIONS OF THE BUSINESS PLAN

Executive summary

An entrepreneur should include an executive summary at the beginning of the business plan, however it is written last after all other sections are completed. It is the gist of the whole plan and should capture the attention of the reader, it’s from here that the reader decides whether to continue reading the rest of the document or not. Normally a reader will be interested with the company’s history, legal mandate of the business, products or services offered and the financial performance.

Many new businesses collapse after a few years in operation mainly because they fail to plan before starting off; many more prepare business plans and leave them to collect dust. So it’s imperative to implement a business plan, otherwise it will remain just a plan.

Marketing strategies

Depending on the target audience information on marketing strategies conveys the competitive advantage that a business has over other businesses; this is what sets a business apart from other businesses. You can explore on marketing strategies which enhance the competitive advantage of the business. The strategic objectives of the business ought to be clearly spelt out and key areas identified where the resources of the business should be directed.

Organization structure and management team

Inclusion of the organization structure and management team provides information on the directors and their past experiences; it assists the leader to gauge the capability of management team in doing similar jobs. At a glance the lines of authority provided in the structure give a clue of the efficiency and effectiveness with which the business carries out its activities which have a direct impact on the profitability. This is especially important for financiers and investors who are interested in cash flows and return on capital. Type your paragraph here.Type your paragraph here.

Many new businesses collapse after a few years in operation mainly because they fail to plan before starting off; many more prepare business plans and leave them to collect dust. So it’s imperative to implement a business plan, otherwise it will remain just a plan.

Marketing strategies

Depending on the target audience information on marketing strategies conveys the competitive advantage that a business has over other businesses; this is what sets a business apart from other businesses. You can explore on marketing strategies which enhance the competitive advantage of the business. The strategic objectives of the business ought to be clearly spelt out and key areas identified where the resources of the business should be directed.

Organization structure and management team

Inclusion of the organization structure and management team provides information on the directors and their past experiences; it assists the leader to gauge the capability of management team in doing similar jobs. At a glance the lines of authority provided in the structure give a clue of the efficiency and effectiveness with which the business carries out its activities which have a direct impact on the profitability. This is especially important for financiers and investors who are interested in cash flows and return on capital.

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